The brand name "hibi" means ‘day to day’, or daily, in Japanese. It was given with the hope that you would keep it around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other. Daihatsu worked with both Kobe Match Co., Ltd. and TRUNK DESIGN to produce this unusual incense. Their goal was a cool and simple design, avoiding flamboyance.